Mission And Key Objectives Of Fonterra Marketing Essay

Mission And Key Objectives Of Fonterra Marketing Essay Is a provider of nearly all essential nutrients for people. It is the richest dietary source of calcium and also contributes many other essential nutrients including protein, vitamin A, riboflavin, vitamin B12 and zinc. At Fonterra, dairy is our passion its who we are and what we do best. With over 100 years of New Zealand expertise in developing nutritious dairy products, Fonterra Brands is dedicated to discovering new ways to deliver the unique health and wellness benefits of dairy (Source: www.dairyintakes.com). Tip Top ice cream has a big demand in the market, it is currently drenched with a variety of products and TIP TOP is in the market with practically no local brand awareness. To detain market share, TIP TOP must create plus cultivate a physically powerful product image. This statement fact the best routes to attain this. At the outset, to appeal to Auckland market, the company should display a more modern label and tub than what presently exists. An study of the present competition for TIP TOP is presented that focuses on three of the most accepted ice creams sold in Auckland today. Using SWOT analysis, the particular strengths and weaknesses of TIP TOP into the light of this contest are examined. Key pressure and key opportunities are recognized, for instance, there is tough dispute for TIP TOP but its unique taste and quality well for success definitely a significant market opportunity for attractively priced ice cream (Source: www.tiptop.co.nz) particular recommendations for action pursue that highlight the need for a strong product icon, well-defined positioning approach and slogans, affordability pricing, and select supply locations. captivating into account that TIP TOP is a high quality product targeted at the fashionable market segment consisting of equally kids and teenagers and adults school students and a wide range of advertising strategies is then obtainable. INTRODUCTION Fonterra is the worlds primary exporter of dairy products and liable for more than a third of worldwide dairy trade. Fonterras dairy farmers have extensive been identified for producing excellence ice cream and other dairy products in todays market. New Zealand is a global chief in large-scale milk procurement and dealing out. Fonterras global supply chain stretches from farms all over New Zealand to customers and consumers in more than 140 countries. Fonterras vision is to be the natural source of dairy nutrition for all young and old, everywhere, every day. Fonterra is a global chief in dairy nutrition the chosen merchant of dairy ingredients to many of the worlds foremost food companies. Fonterra is also a market chief with our own consumer dairy brands in Australia/New Zealand, Asia/Africa, (Source: www.fonterra.co.nz). The farmer-owned New Zealand supportive is the largest processor of milk in the planet, producing more than two million tonnes of dairy ingredients, worth added dairy ingredients, specialty ingredients and consumer goods every year. Representation on generations of dairy qualifications, Fonterra is one of the largest investors in dairy based investigate and advance in the world. Fonterras 16,000 employees work across the dairy scale from advising farmers on sustainable farming and milk production, to ensure we live up to demanding quality principles and delivering every day on our purchaser promise in more than 100 markets approximately the world. As part of our commitment to providing TIP TOP Fonterra offers dairy products that meet the different health and wellness needs of our consumers all around the world. This is based on a belief in quality products, sound science and doing whats right by their consumers. various of the marketing strategies are geared toward the prestigious market of dairy shops and local supermarkets. Internet marketing is essential today and a suggestion for implementing this such as website design plus examines methods of how to improve the quantity and quality of interchange to the website. Lastly, suitable methods to evaluate the achievement of the marketing operation are particular plus a campaign budget and a timetable that recommends dates for the choice of stages of the promotional efforts. TIP TOP determination acquires a controlling product image and a very vigorous market share in the close future (Source: www.fonterra.co.nz). MISSION AND KEY OBJECTIVES OF FONTERRA What Mother Nature creates, Fonterra enhances to carry the best of the dairys goodness to generations of consumers and patrons around the planet. Its our lifes work. The mission statement for Fonterra is: We are dedicated to upholding Fonterras standards, while maintaining the leadership position in the dairy industry when delivering advanced customer service in a significantly efficient and profitable manner, We create a culture where employees share best practices dedicated to coaching and developing our organization as an employer of choice. (Sourece: www.fonterramissionstatement.co.nz). Everything we do is inspired by our enduring mission: To Refresh the Worldà ¢Ã¢â€š ¬Ã‚ ¦..in body, mind, and spirit. To Inspire Moments of Optimismà ¢Ã¢â€š ¬Ã‚ ¦..through our brands and our actions. To Create Value and Make a Differenceà ¢Ã¢â€š ¬Ã‚ ¦..everywhere we connect. The key objectives for Fonterra Company are: To stay at the head as the market leader in innovative product introductions and successful product launches. To strengthen and satisfy the needs of the more adventurous generation of consumers with a new eye-catching and functional product. To become the market leader in the dairy products segment with increased markets shares. Operational objective is to remain one of the lowest costs, sustainable dairy cooperatives in the planet. Construct trust partnerships with customers by being a multi-origin merchant, allowing us to construct more precious relationships during supply chain addition and improvement. Make Fonterra foodstuffs the primary option of patrons and consumers everywhere we do business. Fonterra aims for global dairy industry leadership. The company strives to be the lowest cost supplier of commodity dairy products, the leading price and inventory manger in the large-scale commodity market, An effective developer of dairy ingredients partnerships in preferred markets, A leading speciality milk components trendsetter and solutions provider, A leading consumer nutritional milks marketer, And to be a leading dairy marketer to foodservice in key markets. (Source: www. fonterra.co.nz). MARKETING OBJECTIVES TIP TOP have long been known for producing quality ice cream and other dairy foodstuffs and today New Zealand is a world chief in large-scale of ice cream procurement and processing. Our universal supply chain stretches from farms all over New Zealand to patrons and clients in more than 140 countries. Fonterras is made up of NZ$14.1 billion assets with annual turnover of NZ$16 billion, total ice cream production in New Zealand of 14.76 billion litres, sales volume of 2.31 million metric tonnes and 15600 employees (Source: www. fonterrafinancialstatement.co.nz). Ever since Fonterra Co-operative Group was created in 2001, we have developed into the worlds largest dairy exporter with nearly 11,000 shareholders. The company 95 per cent of our New Zealand made dairy products to our consumers and patrons in more than 140 countries. The milk tankers accumulate approximately 14 billion litres of milk every year. Fonterras marketing objectives is to: Increase the market share by 15% from $4.52 to Fonterra wants to pour another $260 million (RMB 1,250,000,000) into trebling milk manufacture at its Darfield location with a innovative dryer vying to the largest in New Zealand. Fonterra has the second dryer built by 2015 as the current $200m (RMB 1,000,000,000) site, still being constructed, it is expected to be at complete ability in subsequently. The 650-hectare (9,750mu) location 3.5 kilometres from the Canterbury city of Darfield is being extended to produce extra complete milk powder because Canterbury leads dairy increase countrywide. To increase milk production by 6per cent to 7 per cent a year in the state compared among 3per cent to 4 per cent countrywide by the end of financial year 2012. Increase unit sales by 10% from $8.75 per kg MS to $7.00per kg MS by the mid of the financial year 2013. Thus increase the total sales volume by 15% from 2.49 million metric tonnes to 2.69 million metric tonnes. Increase milk production in New Zealand by 15% from 15.75 billion litres to 15.85 billion litres by the mid of the financial year 2013. To increase net profit after tax range from 2012 financial year is currently forecast to be in the range of $400-$440 million, equating to 70-80 cents per share. The updated forecast Payout range for this year combines an unchanged forecast Milk Price of $8.00 per kg MS and a forecast Distributable Profit range of $280-$330 million, equating to 50-60 cents per share 20 cents higher than the previous forecast in February 2012. The target range for the dividend (to be paid out of Distributable Profit) is unchanged at 25-30 cents per share. (Source: www.fonterrafinancialstatement.co.nz MARKETING STRATEGIES Marketing strategies is made up of 7ps and they are product, price, place, promotion, people, process and physical evidence. PRICE The price of an item is clearly and important determinant of the value of sales made. A companies pricing policy will vary according to the market shares and fluctuation of the circumstances. Given that Pricing is one of the most important element of the marketing mix, as it is the simply the only mix, which generates a turnover for the organization. value must maintain elements of the mix. Pricing is complicated and must reflect supply and demand correlation. The price is $4.99 per 2litre tub of TIP TOP booysens berry ripple gives a competitive edge and will facilitate penetration for its targeted market segment. Penetration pricing is the price charged for the product will be officially set low in order to gain market share and once this is achieved, the price will be increased. Therefore, this case showed that setting a price high encourages the market to perceive the products as having a higher quality than lower period products of the similar type. Consumers are willing to pay more for a product that they perceive as superior. Using a similar pricing strategy, Fonterra is having the edge over TIP TOP because its price is slightly lower. PRODUCT TIP TOP boysons berry ripple ice cream provides kids and teenagers with all the goodness of milk in a convenient tub of ice cream. .TIP TOP has no artificial colours or flavours and has only 10% of fat. The best news is that ICE CREAM can offer you the same nutrients as regular milk and it will be less in sugar with the same taste of any other ice cream in the market ice cream is good for a lot of things, like on a hot day you have an ice cream it will cool you down, when kids have a sore throat they can eat TIP TOP ice cream. TIP TOP has 465kj of energy per 2 litre tub.0.9g of protein,10.1g sugar,40mg sodium and 14.2g carbohudrate,3.1g saturated and only 5.5g of fat.TIP TOP is made of cream milk, Sugar, water glucose,syrup,milk,solids non fat emulsifiers, vegetable gums coco powder, corn syrup and rising agents. PLACE The making of TIP TOP takes place at the factory in 113 CARBINE ROAD MT WELLINGTON AUCKLAND NEW ZEALAND. At the factory all different flavours of ice cream is made and stored in tubs and cones all different types. Once the production is complete then the ice creams are packed and transported to wholesalers and large retail stores around NEW ZEALAND by trucks they are also been transported to dairys and small retail stores. TIP TOP will ultimately be distributed throughout Auckland.TIP TOP is brand geared towards a advanced end market and to consumers who are increasingly becoming wellbeing conscious. They will facilitate the branding of TIP TOP as premium ice cream. This will persuade word of mouth publicity emphasizing the lasting memory of having the best ice cream NEW ZEALAND. PROMOTION Promotion is the activity, which the firm undertakes to communicate and promote products to the target market. The main objective of promotion is to: Build Awareness New goods are regularly unknown to a marketplace, which means preliminary promotional efforts must focus on establishing an identity. In this circumstances the marketer should focus on promotion to: 1) effectively reach patrons, and 2) tell the market who they are and what they include to offer. generate interest by affecting a customer from awareness of a merchandise to making a buy can present a considerable test. Provide Information promotion is intended to assist customers in the search phase of the purchasing process. The product that competes in an presented market, informational endorsement may be used to help with a invention positioning strategy. Encourages Demand The right promotion can drive patrons to make a purchase. In the case of goods that a shopper has not before purchased or has not purchased in a long time, the promotional efforts may be bound for at getting the consumer to try the product. Highlight the product Once a purchase is complete, a vendor can use promotion to assist build a physically powerful relationship that can direct to the client suitable an devoted purchaser The promotional strategies for TIP TOP consists of advertising; promotional ads and free sampling. ADVERTISING Kids do not read newspapers much or neither listen to the radio now days. As a result our main converge for mass media advertising will be billboards television and bus stands. The advertising on television will be shown during cartoon time when kids are watching TV and also at nite when its family time. The logo for TIP TOP brings families together for a hot summer to have fun and spend time. It is a desert used in most of the functions. Through outdoor advertising by having billboards all around South Auckland will be large and similar types of advertisements will be placed on the internet and other conventional sites to increase visitors to the company site as well as making money online as well. SALES PROMOTION Customer connection Management (CRM) incentives such as additional benefit points every $10.00 spent in store the customer would receive 1 point For example having 10points the consumer would receive a free 2litre tub of any tip top ice cream. There will also be a draw for a play station 3. Free samples (aka. Sampling) e.g. tasting of foodstuff and drink at sampling points in stores and on the beach on a hot day will promote people to buy more. Competitions and reward draws, in the media, magazines, on the television and broadcasting, on The Internet, and on packs. Vouchers and coupons, regularly seen in the media and magazines or on packs will enable consumers to go in competition to win huge prizes such as win travel trips. PUBLIC RELATIONS Sponsoring or hosting social events can be an additional useful way to create awareness and construct a positive image for our product. When doing an episode, there are many key advertising tactics to keep in mind. Just like every person desires some kind of dairy product to get calcium to create publicity and good relationship with the customers. TIP TOP will be contributing 1% of the net sales for every trumpet sold and 2% contributed to every 2litre tub sold towards charitable foundation in Auckland which goes towards supporting sports clubs and the disadvantaged people. Moreover, the company will be sponsoring sporting events, charitable functions and in local communities as well to increase alertness and sales. COMMUNICATION AND CO-ORDINATION The value and reputation gained by an association come from the usefulness of its inner division. The competence of a department differs on the height of facts and skills passed out by the citizens working inside it. There are numerous significant departments that an association keeps in their system. For Fonterra the departments are enumerated when the human resource section, research and development division, and the secretarial section. Nevertheless, all of the departments are not specified such significance because of the density and complexity in accepting their functions. Therefore, statement plays an important role in business as it helps in understanding the different concepts of the marketing and business world. It helps in building a plan to customise a blueprint of a specific situation (Source: www. marketingcommunications.com). The product and the prevailing market conditions will determine the optimal Marketing Communication Mix as well as identify the target spectators, the right message and media to reach them with. Human Resource Management (HRM) is the gathering within an association that focuses on recruitment of, management of, and providing direction for the people who work in the association (source: wwww.about.com). Human Resource Management is the organizational function that deals with issues associated to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training. To have a new website for Fonterra a web designer or an IT specialist will be hired therefore,, Human Resource Department will be responsible in the recruitment process for the hiring of a web designer. Thus having a new website will enable more customers to easily access Fonterras specials and brands. Research and development is at the moment of immense importance in industry as the height of competition, manufacture processes and methods are speedily mounting. It is of particular significance in the field of advertising where companies continue to keep a watchful eye on competitors and patrons in arrange to keep rate with present trends and analyse the needs, demands and desires of their consumers. To get regular feedbacks and new thoughts about further improvements in consumer tastes and information on competitors, research and development will be consulted. A study and development section will require working very strongly with the marketing division to recognize the needs of the clientele and to test outputs of the RD sector. The purchasing department has a major function directly influencing the foremost cost of working or trade professional procedure of any business depends in the lead correct revenue of investment. The purchasing division must make certain receipt of correct resources when needed is adequate quantities to sustain production at the equivalent time, it must not increase asset beyond that mandatory to meet current needs and uphold a rational factor of securely against stock and position. Therefore, purchasing department will be consulted in order to purchase new equipment and machinery for the company. Operations will need to use sales forecasts formed by the promotion division to sketch their invention schedules. The sales division of an association is most likely one of the most vital departments in an industry. The explanation why the sales division has so much significance is since the achievement or failure of a firm depends to a great extent on its sales strength. If the sales strength of a business fails to meet its targets, this means that the entire business will run a loss for that sales sector. It is thus tremendously essential that whoever manages the sales division of a industry is a experienced, knowledgeable and proficient manager. The sales will be quarterly evaluated to see if the new marketing strategies are effective or not. Therefore, sales department will be responsible for meeting the targets and having all the reports prepared for evaluation. Sales forecasts will also be a significant fraction of the budgets created by the investment department, as well as the operation of labour for the human resources division. The marketing segment will act as a guide and lead the companys other department in developing, producing, fulfilling, and servicing products or services for their consumers. Communication is essential. The marketing subdivision typically has a better understanding of the market and consumer needs. Marketing ought to be involved, and there should by a meeting of the minds, whenever planning are held regarding new product development or any customer-related gathering of the company. For example, service technicians and customer service reps will have enormous insights into customer opinions and needs. Get every person involved and there will be a more cohesive effort. For celebrity endorsement, billboards, TV and radio ads the marketing department will be held responsible for evaluating who will be the best to represent TIP TOP brand product for Fonterra. Marketing is perhaps the most significant movement in a industry because it has a straight outcome on productivity and sales. Bigge r businesses will supply specific employees and departments for the intention of marketing. The advertising section of a industry wants to work closely with operations, investigate and development, finance and human resources to prove their plans are possible. The purpose of accounting for a business is to have record of the receipts and expenditures of its daily actions. Accounting makes it available for the businesses to assess and analyse the businesss performance. This will help Fonterra to decide what improvements they need to make, or what practices to keep doing in order to keep the company at its thriving place (Source: http://EzineArticles.com/3138769). Accounts department will be responsible for preparing budgets, payrolls and balance sheets for Fonterra. A well-prepared budget will permit the marketing department evaluate on what segment of money is allocated to their section and act within the budget. Valuable communication plays an important role in business to notify and influence behaviour. Communication channels refer to the average you use to send a message, such as the telephone or email. Effective communication requires selecting an appropriate communication channel to send your message. An effective means of communication is important in order to efficiently react to the various demands of the market. The communication channels used by Fonterra are instant messaging, email, video conferencing, and telephone and power point presentations. Instant messaging is a enormous way to communicate with both colleagues and customers. Messaging software such as Skype, MSN, Yahoo Messenger whats app etc, also provide a swift way for different subdivisions within the business to correspond in Fonterra. Instant messaging is one of the most cost effective and effortless ways to communicate, as most of the frequently used applications are free and easy to install on any present computer. In addition to text message function, many software applications have call, or even video call, functionality as well. Email allows Fonterra to communicate with multiple parties, consecutively, from and to almost anywhere in the world. Most of the employees are comfortable with the utilize of email, and will check for new messages frequently. Newsletters, sent via email, will keep Fonterras workforce up to date with the latest news broadcast, offers, or any other changes within the business. E-mail has become the primary means for delivering short text messages within organizations that are networked. As e-mail between organizations becomes more frequent, the medium will increasingly take the part of fax, particularly as whole documents can be sent as e-mail attachments. E-mail provides many cost advantages when compared with the use of paper or the telephone. Presentations are very popular technique of communication in all types of organizations, frequently involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash and this is has become a very effective communication channel for Fonterra. Forum boards, which allow people to instantaneously post information at a centralized locality and face-to-face meetings, which are personal and have been successful by a written follow-up has been very popular communication channel for Fonterra. (Source: Importance of Communication Channels in Business/eHow.com http://www.ehow.com/about_6511827_importance-communication-channels-business) MARKETING MIX TACTICS PRICE The price of an item is clearly and essential determinant of the value of sales made. An organizations pricing policy will differ according to the market fluctuation and circumstances. Since Pricing is one of the most significant essentials of the advertising blend, as it is the only mix, which generates a proceeds for the association. Price must sustain these essentials of the mix. Pricing is hard and must reflect deliver and demand connection. Pricing merchandise too high or too low down could imply a loss of sales for the organization. The price of a 2litre tub of BOYSENNS BERRY RIPPLE is selling at $4.99 gives a competition edge and will facilitate penetration for its targeted market sector. Fonterra Group Limited has its own dairy farm and milk storing tanks thus fresh milk is used to make the product and due to this the cost of raw materials is a lot lesser.TIP TOP wants to be seen as high-status and of the premier quality but still attain a respectable size of the marketplace thus, A pricing tactic of being contained by the premier variety yet appealingly priced is an excellent form of access pricing. Penetration pricing is that the price charged for the product will be officially set low in order to gain market share and once this is achieved, the price will be improved. Therefore, this casing showed that a price elevated encourages the marketplace to recognize the products as having a superior excellence than lower priced foodstuffs of the same sort. Patrons are willing to pay extra for a product that they identify as superior. Using a similar pricing. Undercutting its major competition with access pricing should allow the company to gain market share. Furthermore, Fonterras striking price joint with high value of places it in a distinctive area on the consumers perceptual chart. PRODUCT TIP TOP ice cream provides kids with all the goodness in a tub. The best news is that can offer you the same nutrients as regular dairy products and it is refreshing on a hot summers day. The ingredients include: fat free milk, sugar (25% less in sugar), colour (120,160b), flavour, stabilizer and vitamin D. The purpose of TIP TOP is to help kids grown stronger. All milk naturally contains calcium. TIP TOP contains 50% more calcium than regular flavoured milk (*with 118 mg per 100ml). TIP TOP has 177 mg of calcium per 100ml and this calcium comes from calcium found naturally in milk as well as some extra added calcium. Calcium helps build strong bones and teeth. TIP TOP has Vitamin D added to it as it helps in the absorption of calcium. It comes in a 250ml packet that is enough for growing kids thus there wont be any wastage. TIP TOP also contains protein which is a natural component of milk. Protein is essential for growth and development. Protein also helps form of muscles. PLACE The making of TIP TOP will start right from the factory and then the ice cream will be Delivered to storing and pasteurisation and then the processed ice cream will be delivered through delivery trucks to the manufacturer and then to the wholesaler. From the wholesaler it will be delivered to retailers, supermarkets and small dairy shops around Auckland has begun to obtain product loyalty and a considerable marketplace share in Auckland, distribution channels will be opened up throughout North Island of New Zealand and later the drink will be introduced in whole of New Zealand. Therefore, the supply plan and marketing movement will aim impressive seats such as all intermediate and high schools, dairy shops, supermarkets and any social or cultural and sporting events held in and around Auckland. We diagram on choosing these locations for numerous reasons: This will promote word of mouth exposure emphasizing the long-term memory of having the finest ice cream in NEW ZEALAND at the choicest locations. High profile placement in upscale establishments which will enhance brand awareness and encourage patrons to make purchases for their beneficial future. The purpose of this circulation strategy is to: Cultivate client awareness of TIP TOP amongst definite market sector higher-end clients. generate brand loyalty to TIP TOP Acquire and expand market share of TIP TOP Encourage whole of South Auckland customers to gain experience with TIP TOP and instigate to spread the statement about what spectacular ICE CREAM TIP TOP has to offer. PROMOTION Promotion is one of the elements of marketing mix. It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyers purchasing decision (Wikipedia, 2011). Promotion is the activity which the firm undertakes to communicate and promote products to the target market. The main objective of promotion is to: Build Awareness New foodstuffs are regularly unknown to a market, which resources primary promotional hard work must focus on establishing a character. In these circumstances the dealer must focus promotion to: 1) efficiently reach customers, and 2) tell the market who they are and what they have to offer. Create concern by moving a patron from awareness of a produce to making a buy can present a major examination. Provide Information endorsement is designed to support customers in the exploration stage of the purchasing procedure. The product that competes in an obtainable market, informational endorsement may be used to help with a merchandise positioning approach. Encourages Demand The accurate promotion can drive clients to make a buy. In the case of foodstuffs that a purchaser has not before purchased or has not purchased in a long time, the promotional hard work may be bound for at getting the consumer to try the manufactured goods. emphasize the Brand Once a buy is made, a vendor can use endorsement to help build a well-built relationship that can lead to the purchaser becoming a dedicated patron. The promotional strategies for TIP TOP consists of advertising, sales promotion and public relations. ADVERTISING All advertising is designed to increase the demand for a firms product whether facts are used or merely smoke and mirrors Advertising is any form of paid non-personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television, internet and radio by an identified sponsor (Principles of Marketing:. Kids are not too much into newspapers and radio therefore our main focus for mass media advertising will be television and internet. For television advertising celebrity endorsement will be an effective way to promote.TIP TOP when consumers see one of their favourite celebrities endorsing a product they are more likely to go out and buy the product and try it for themselves. For example celebrities s

Business: Communism and United States Essay

Julie Marshall’s first cousin, Jean-Paul, lives and works in Belgium. They have had long â€Å"discussions† via email about the benefits and drawbacks of living in the US, a capitalist system, versus living in Belgium, a socialist economic system. Jean-Paul defended Belgium’s system. What do you think Julie would say about the benefits of living in the US and the drawbacks of living in Belgium, and how would Jean-Paul respond? Explain Julie’s position and Jean-Paul’s response in an essay format that is at least 250 words in length. I would say that the U.S. benefits would be better because it’s more opportunity and you progress more into your career versus getting benefits outside the U.S. I mean Arnold Swarzenegger said it better on 106 and Park. He said that’s how his career had started and had taken off ever since he was 21 when he had won Mr. Universe. With the capitalist system in the U.S. you have the right to own private property, the right to own a business and keep all that business’s profits, the right to freedom of completion, and the right to freedom of choice. Under capitalism most factors of production and distribution are owned by individuals. The capitalist system is the foundation of the United States. With the socialist economic system the system should be owned by the government and is based on premise and other businesses. The major benefit for a socialist economic system is social equality because the government takes income no matter if you are rich or poor. Also education can be free through college, free health care, and free child care. If you are in a socialist country you get longer vacations, less hours, and more employee benefits, but capitalism prevails. A Marxist society would have no private property rights and goods produced in it. It would be distributed among the citizens. The U.S. is taking baby steps on controlling socialism. Socialism creates more equality than capitalism and it tends to result in fewer inventions. I would think Julie would like the benefits better in the United States and he would of responded with good intentions on the United States Benefits.

What Belongs in an Individual Education Program

Individual Education Program, or IEP, is a long-range (yearly) planning document for exceptional students used in conjunction with a teachers class plans. Each student has unique needs that must be recognized and planned for in the academic program so he or she can function as effectively as possible. This is where the IEP comes into play. Placement of students may vary depending upon their needs and exceptionalities. A student may be placed in: a regular classroom and receive program modificationsa regular classroom and receive program modifications plus additional support from the special education teachera regular classroom for a part of the day and a special education classroom for the remainder of the daya special education classroom with a variety of direct and indirect support from special education teachers and consultative support staffa treatment program or residential program with complete and ongoing support from a variety of staff. What Should Be in an IEP? Regardless of the placement of the student, an IEP will be in place. The IEP is a working document, which means evaluation comments should be added throughout the year. If something in the IEP isnt working, It should be noted along with suggestions for improvement. The contents of the IEP will vary from state to state and country to country, however, most will require the following: the date the plan will be implemented along with the date the student placement became effectivea signature from the parent and the student, depending on their agethe students exceptionality or multiple exceptionalitieshealth issues, if applicableany equipment used on a regular basis, such as a walker or a feeding chair, other personalized equipment and any equipment that is on loan to the studentpersonnel that may be involved while the IEP is in effect, such as a vision resource specialist or the physio therapistcurricular modifications or accommodationsthe specific amount of support the student will receive, such as if he or she will be in the regular class for physical education, science, social studies, art and music, but a special education room for for language and maththe students strengths and interests, which helps to provide motivation for the studentstandardized assessment results or test scoresacademic functioning along with the date, such as, if the student is in fifth g rade but functioning academically at the second gradeall subject areas requiring modifications or additional supportdetailed goals, expectations and performance standardsstrategies to achieve the goals or expectations IEP Samples, Forms and Information Here are some links to downloadable IEP forms and handouts to give you an idea of how some school districts handle  IEP planning, including blank IEP templates, sample IEPs and information for parents and staff. NYC Department of EducationNew Jersey Department of EducationSan Francisco CASASouth Bend Community School CorporationVirginia Department of EducationWashington Office of Superintendent of Public InstructionWisconsin Department of Public InstructionFamily Village IEPs for Specific Disabilities ADHDAutism/PDDBipolar DisorderChronic IllnessEmotional DisabilitiesLearning DisabilityLearning Disabiled/ADHDMultiple ExceptionalitiesSpecific Learning Disability Lists of Sample Goals Assistive TechnologyDown SyndromeMiscellaneousMiscellaneous Lists of Sample Accommodations ApraxiaMitochondrial Disorder - Middle and High SchoolMitochondrial Disorder - Elementary

Reviewing Prefix, Suffix, and Root Word Vocabulary

This exercise will give you practice in recognizing and using common prefixes, suffixes, and roots. Instructions For each sentence below, study the one word thats in bold print. See if you can identify the root word (or base) along with any prefixes and/or suffixes that are attached to it. After you have filled in all the blanks, compare your answers with those below. We watched a preview of the new Pixar movie.Root: ____________​Prefix: ____________The dancing cat was seen by more than two-million YouTube viewers.Root: ____________Suffix: ____________The teacher handed out paper hearts to the students who had done extra work.Root: ____________Suffix: ____________The magician made the rabbit disappear.Root: ____________Prefix: ____________At the end of his performance, the magician made a graceful bow to the audience.Root: ____________Suffix: ____________Shyla asked the magician for his autograph.Root: ____________Prefix: ____________Because of the lightness of the breeze, the sailboat moved quite slowly.Root: ____________Suffix: ____________Despite the heaviness of his backpack, Jack raced up the hill.Root: ____________Suffix: ____________Some dogs are shy or unfriendly, and they might bark or snap if you try to pet them.Root: ____________Prefix: ____________Suffix: ____________Esther quickly reopened the door and called for her cat.Root: ____________Prefix: ____________Suffix: ____________We stood on a bluff overlooking the ocean.Root: ____________Prefix: ____________Suffix: ____________In todays world, no part of the globe is unreachable.Root: ____________Prefix: ____________Suffix: ____________My father never let anyone see him dressed informally.Root: ____________Prefix: ____________Suffix: ____________Everyone thought that Mr. Darcy was the proudest, most disagreeable man in the world.Root: ____________Prefix: ____________Suffix: ____________Preschoolers should have plenty of opportunities to run, play, and listen to stories.Root: ____________Prefix: ____________Suffix: ____________The speaker pointed out the unfairness of blaming high schools for the poor preparation of college freshmen in reading, writing, and math.Root: ____________Prefix: ____________Suffix: ____________ Answers Below are the answers to the exercise: Root:Â  viewPrefix:Â  pre-Root:Â  viewSuffix:Â  -ersRoot:Â  teachSuffix:Â  -erRoot:Â  appearPrefix:Â  dis-Root:Â  graceSuffix:Â  -fulRoot:Â  graphPrefix:Â  auto-Root:Â  lightSuffix:Â  -nessRoot:Â  heavySuffix:Â  -nessRoot:Â  friendPrefix:Â  un-Suffix:Â  -lyRoot:Â  openPrefix:Â  re-Suffix:Â  -edRoot:Â  lookPrefix:Â  over-Suffix:Â  -ingRoot:Â  reachPrefix:Â  un-Suffix:Â  -ableRoot:Â  formalPrefix:Â  in-Suffix:Â  -lyRoot:Â  agreePrefix:Â  dis-Suffix:Â  -ableRoot:Â  schoolPrefix:Â  -preSuffix:Â  -ersRoot:Â  fairPrefix:Â  un-Suffix:Â  -ness

Modern Cyber Attack And Its Effects On Society - 932 Words

Traditional crimes, otherwise known as street crimes, violate state and federal laws without the use of a computer and/or internet. Rape, homicide, distribution/using of illegal substance, assault, burglary, breaking and entering, possession of unregistered firearm, etc. are some examples of traditional crime. Just like traditional crime, cybercrime is inevitable and unavoidable as long as computers and the internet are around. It can pick and choose its victims at random and although there are ways to lessen the chances, it is still virtually inescapable. Robbing a bank traditionally meant isolated incidents at individual banks. â€Å"Cybercrime opens new doors to criminals where they have the power to defraud entire institutions in way that would not have been possible traditionally.† (Carnaghan, 2013). The effects of a solitary, but thriving cyber attack can have an across-the-board implication together with a loss of trust, consumer confidence, financial losses, and theft of intellectual property. Three men named Kevin Mitinick, Kevin Poulsen, and Jeanson James Ancheta were found guilty and convicted of committing cybercrimes by hacking into computers and software systems. Kevin Mitinick began his criminal behavior at twelve years old. Social engineering became his primary method of obtaining information, including user-names, passwords, and phone numbers. By age six-teen he had hacked into the computer system Digital Equipment Corporation used for developing operatingShow MoreRelatedDoxagram Effect Essay1740 Words   |  7 Pagesdiscussed that information with individuals you trust or deem appropriate to share with? Finally, have you ever discussed this information via text, email, or social-media? If you answered yes to these questions, you are vulnerable to the Doxagram effect. Computer technology and security are at increased risk for being â€Å"hacked*.† (*Almost all of today’s computer or electronic related crimes are referred to as hacking which is not necessarily accurate.) Hypothetically envision yourself discussing sensitiveRead MoreEvolution of ICT1384 Words   |  6 Pageswherein states are indulged in an arm race to acquire modern sophisticated military capabilities. On the other, commercialization of such capabilities has made them easily available to adversaries and criminal organizations. The concept of state security now hinges upon the acquisition of modern weapons to maintain deterrence and balance of power. Alongside physical military capabilities, the information revolution has changed the dimensions of modern warfare. ICTs application in communication, weaponsRead MoreCyber Threat, Its Scope And Its Impact On National Security991 Words   |  4 Pagespart and parcel of our daily lives. It has become an ideal source for cyber criminals to remain active while preying on victims. Higher the number of cyberspace users’, higher is the opportunities for exploitation. So it is the need of the hour to protect our computers, networks, digital applications and our data from unintended or unauthorized source, change or destruction. This paper proposes a policy directed examination on cyber threat, its scope and its impact on national security. It includesRead MoreCyber-bullying Powered by Technology869 Words   |  4 PagesCyber-bullying has become a huge issue recently not only in high school but in the middle schools as well. For awhile there it seemed that just about every time you turned on the news there was another story of bullying or a suicide related to bullying incident being reported. â€Å"Love is louder† has become a popular phrase among celebrities and other influential figures lately. They’re trying to send out a message to anyone listening saying that bullying is wrong and it shouldn’t be tolerated. WithRead MoreCybercrime And The Fight Against Cybercrime1227 Words   |  5 PagesIntroduction The modern society has experienced profound effects due to information systems which characterize almost all facets of individual and community life. Accordingly, a large amount of research has been dedicated to creating understanding about this phenomenon. Arguably, this may have overshadowed the debate on the ethical, social and legal issues that have accompanied the advent of information systems (Schell Martin, 2004). In particular, while many people are aware of cybercrime, veryRead MoreThe Impact Of Internet On Our Daily Lives1540 Words   |  7 Pageswidespread use of internet in our daily lives has brought upon not just positive outcomes, but also negative outcomes an example being cybercrime. We find that the internet is the fastest growing technological infrastructure development in today’s modern world. This is evident due to the emergence of a digital platform trend. The increasing demand of the internet and computers has led to the adoption of computer technolo gy into products that initially used to perform without the use of either. ExamplesRead MoreThe scene of organized crime has long since changed after the reign of Italian and Sicilian mafia,1600 Words   |  7 PagesThe scene of organized crime has long since changed after the reign of Italian and Sicilian mafia, and has evolved into modern terms. The Federal Bureau of Investigation (FBI) defines organized crime as any group having some manner of a formalized structure and whose primary objective is to obtain money through through illegal activities.. The motive is almost always to gain money, as stated in the definition given by the FBI, or significant power over a region. For such a large feat of gainingRead MoreCyber Bullying And Its Effect On Society1536 Words   |  7 Pagesworld for hundreds of years, and since modern technology has advanced, so has cyber bullying. â€Å"‘Gimme’ your lunch money† has turned into texting and posting gruesome threats and em barrassing material all over social media. Millions of kids all over the world have taken their own lives due to the harmful effects of cyber bullying. Problems that cannot be resolved independently are brought to court, and the government has become increasingly involved in banning cyber bullying across the nation. Many youngRead MoreCyber-Terrorism Essay981 Words   |  4 PagesCyber-Terrorism Cyber-Terrorism is a reality in the modern age of rapid technological advancement. As fast as new technology is established, people find ways to hack and corrupt it. Many times there is malicious intent behind such actions. These acts can include everything from computer viruses to contraband network servers to pirated IP addresses and credit account fraud. All of the stories we hear and those annoying emails that warn of a multitude of viruses can lull us into complacencyRead MoreA Brief Look at Cybercrimes1869 Words   |  7 Pagesoffence that threaten society and all act or the action can in connection the offence legal and people who do responsible accept fine sentence or jail. With other word meaning, criminal is anything that can give problem or hardship to others. Cybercrime is crime which involves all crime activity the usual carried out like theft, fraud, extortion and all activity which involves breach of law that is existing by using computer facility or more accurately more, by using internet in cyber column. Nevertheless

Foreign Language Requirement Free Essays

Foreign Language High School Requirement A survey done by the Center for Applied Linguistics in 2008 found that â€Å"The findings indicate a serious disconnect between the national call to educate world citizens with high-level language skills and the current state of foreign language instruction in schools across the country†(Cal:Research). This is concerning as all of the competition for the U. S. We will write a custom essay sample on Foreign Language Requirement or any similar topic only for you Order Now is gaining a step and we’re doing nothing . If the U. S. expects to continue to be competitive in the global market we need to have bilingual citizens. In order to ensure this, we must require a foreign language be learned in high school. To fully master a language by the end of high school, a student’s education of it needs to begin in Kindergarten. Studies have shown that the best time frame to learn a foreign language is from Kindergarten to 3rd Grade. It would be better, though, to start in Kindergarten so there is a consistent education throughout elementary school. The brain learns better at a young age so the language will be learned faster and more easily in lower grades. Not only this, but extended exposure is need to become fluent in a language (Porter). By the time the students reached high school they could speak the language outside of class to become even more fluent. By the end of high school these students would be bilingual. If the U. S. requires a foreign language be learned in high school, it’s education should start in Kindergarten. Bilingual students receive additional benefits outside of simply knowing another language. Bilinguals, superior to their monolingual peers, are better at critical thinking, pattern recognition, divergent thinking, and creativity (â€Å"Foreign Language A Must†¦ â€Å"). These advanced cognitive abilities are shown on tests as after 3-4 years of taking a language students show improved standardized test scores (Porter). This means that students will have better math and English test scores without even taking the classes. Also, bilingual students are more sensitive to other cultures. They can compare and contrast languages and know how what certain words mean in different contexts (â€Å"Make Foreign Language a High School Requirement†). This is something that is sorely needed in the U. S. because the majority of our citizens are unknowledgeable of different cultures. It would serve as a wake-up call. New bilingual citizens would bring new perspectives to problems that face our society today. Another benefit to learning a foreign language the brain â€Å"ages† slower and neurologists say learning a foreign language delays the onset of Dementia (Porter). In learning a foreign language, one enjoys many indirect benefits. Just knowing English isn’t enough for exchanges in diplomatic, military, professional, or commercial contexts with other countries. When in a different country, monolinguals are at a disadvantage compared to bilinguals because they have to hire an interpreter. Monolinguals have trouble picking up both verbal and non-verbal clues of a different language (Porter). They could violate social taboo and can’t follow side conversations. This is a huge risk as one could be thrown out of a country and by violating the unwritten rules. This could set an unwanted reputation for Americans. Having been bilingual, students have cultural knowledge and understanding. This helps with the daily interactions required in living in another country (â€Å"Make Foreign Language A High School Requirement†). Clearly having more bilingual citizens would help America in communication and interactions with other countries. Having many bilingual citizens also helps in diplomatic and economic interactions with a foreign nation as it establishes a good relationship by knowing their culture. â€Å"Thomas L. Friedman cited a businessman, Todd Martin, who said that ‘our education failure is the largest contributing factor to the decline of the American workers’ global effectiveness† (Porter). By requiring a foreign language be learned in high school, the U. S. will increase its workers ability to compete in the global market and their ability to interact with foreign workers. With society becoming more and more global, it will become a necessity to know a foreign language. Export business’s are growing in double digits every year and foreign business’s are expanding at a rapid rate (Porter). Obviously there is a growing need for bilinguals(Porter). At this point, there are more internet users in Asia than in North America (â€Å"Foreign Language a Must for High School Graduation†). The global economy is diversifying and if the U. S. expects to dominate the market we must follow the trend of our competition. In countries like Japan knowing two languages is the standard(â€Å"Make Foreign Language a High School Requirement†). How can we expect to compete with Japan if their workers have a big advantage over U. S. workers in knowing multiple languages. In terms of foreign language, the U. S. is lagging behind its competition and to keep up we need to follow the trend of requiring a foreign language. The opposition to requiring a foreign language in High School argue that it violates the right of students to choose some classes. They say it restricts the number of electives a student can take but a foreign language is far more important than some elective. A foreign language class is something that will benefit the student for the rest of their life. Students already have required classes for math, science, English, history, and a fine art, but a language is a fine art. In a foreign language class a student learns about the art of a different culture. For example, on Day of the Dead in Spanish class I learned about Hispanic culture. In creating art similar to what is used in Spain and Mexico on Day of the Dead, I expressed my creativity which is the purpose of an art class. Clearly, foreign language is a fine art, and therefore should be required. The opponents to requiring a foreign language in High School say that everyone else is learning English so why should we learn foreign languages. This is ignorant because we can’t expect everyone to learn English. By not knowing a different countries language, we have no insight into their culture and could never fully understand them. It makes sense to require a foreign language to understand foreign countries and to compete with them. Learning a foreign language needs to be a requirement in High School. The education of foreign language should begin in kindergarten because that is when a child learns best. By learning another language that child benefits through better test scores and improved cognitive abilities. Americans going to other countries would benefit through better understanding that countries culture and not needing an interpreter everywhere they go. The U. S. needs bilingual citizens to interact with other nations (Porter). If we want to be more marketable and compete on a global-scale we must become bilingual. By requiring a foreign language be learned in High School, we are creating a brighter and more prosperous future for the United States of America. How to cite Foreign Language Requirement, Essay examples Foreign Language Requirement Free Essays In the persuasive argument All Students Should be Required to Study a Foreign Language, posted on 123helpme. com the writer makes the argument that all Americans should have some type of formal education in a foreign language. The writer gives a few good reasons supporting his claim. We will write a custom essay sample on Foreign Language Requirement or any similar topic only for you Order Now The benefits given are better race relations for the country as well as an improved foreign interest. The writer is basing his claim on the solid assumption that language is the most fundamental aspect of a culture and when doing business abroad language barriers can be a burden. The argument even goes on to say that incorporating foreign language into the American society will create a more well-rounded society. â€Å"Foreign language skills can have a positive impact on race relations in America. † stated in the second paragraph of the argument. It is a known fact that the number of minorities in America are continually increasing. American students that study a foreign language of the predominate minority group in their region of the county have a better insight to the minority’s culture. Understanding a minority’s language can help natives understand their neighbors culturally and on a personal level. â€Å"If we take these bits of insight and understanding and couple them with compassion, fertile ground for multicultural harmony in America will be sown. † says the writer. Foreign language skill can definitely improve domestic affairs. America is a part of the global economy which involves American and foreign interaction. Having language barriers can be a burden when it comes to foreign interest. Most foreign businessmen speak English for the benefit of making money in American businesses. It is assumed that if American businessmen had foreign language skills they should be more successful at the bargaining table. Foreign language skill can also improve foreign relations. â€Å"If American ambassadors, envoys, diplomats and representatives were able to speak the language of their counterparts, conflicts could be resolved more easily. † the writer states. Foreign language can surely prove useful for foreign interest. All American students should be required to study a foreign language. This argument is valid and convincing due to its sufficient facts on the matter. The author gives 2 very reasonable claims towards the argument. Each point happens to be logical. The author evens points out counter arguments, which seem a bit closed minded and a bit unreasonable. Therefore the argument has certainly been made. . â€Å"All Students Should be Required to Sudy a Foreign Language. † 123HelpMe. com. 11 Oct. 2012 http://www. 123HelpMe. com/view. asp? id=20601. How to cite Foreign Language Requirement, Essay examples

Thailand free essay sample

The earliest inhabitants of what is now Thailand were hunter-gatherers. However about 4,000 BC they began farming. They grew rice. At first the farmers used stone tools but about 3,000 BC bronze was discovered. From about 500 BC the people of what is now Thailand used iron. At first what is now Thailand was divided into small states called Meuang. By 100 AD they were practicing Theravada Buddhism. However the ancestors of modern Thais are believed to have come from southern China. They migrated to Thailand between the 10th century and the 13th century AD. Meanwhile between the 9th century and the 13th century much of what is now Thailand was ruled by the Khmers, a people from what is now Cambodia. However in the 13th century several small states in Thailand in the Mekong River valley united to form a kingdom called Sukhothai. It is regarded as the first Thai kingdom. However the first Thai kingdom did not last long. We will write a custom essay sample on Thailand or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It declined in the late 14th century. Meanwhile during the 14th century another kingdom arose in Thailand called Ayuthaya and it annexed the kingdom of Sukhothai. During the 15th century the Kingdom of Ayuthaya continued to grow. The first Europeans to reach Thailand were the Portuguese in 1511. They were followed by the Dutch in 1605, the English in 1612 and the French in 1662. In 1675 a Greek called Constantine Phaulkon became an official at the court in Thailand. He permitted the French to station soldiers in Thailand. However he was removed from power in 1688 and the French were expelled. Afterwards Thailand adopted an isolationist policy. The Thais cut contact with Europe until the early 19th century. In 1765 the Burmese invaded Ayuthaya and they captured the capital in 1767 and destroyed it. However in 1769 a general named Phraya Taksin became king and he made a new capital at Thoburi across the river from Bangkok. He also built up an empire. He conquered much of Laos and other parts of Southeast Asia. However King Taksin began to have delusions and he was removed in a coup in 1782. A general named Chao Phraya Chakri replaced him as king. (He is known as Rama I). He had Taksin executed. He also made Bangkok the capital. In 1809 Rama I was succeeded by his son Rama II (1809-1824). He was followed by Rama III (1824-1851). During their reigns Thai culture flourished. The next king Rama IV or Mongkut allowed the British to live in Thailand. He also allowed them to trade freely. He also signed treaties with many other western countries and he encouraged the study of Western science. Rama V (1868-1901) abolished the custom that subjects must prostrate themselves in the kings presence. He also abolished slavery and corvee (a tax paid in labour). Rama V also reformed Thailands government. In the 19th century Thailand avoided being colonized by Europeans. However in 1893 Rama V was forced to cede Laos to France. He also ceded Cambodia to France in 1907 and in 1909 he was forced to cede territory in Malaya to Britain. Bangkok (Laem Chabang), Thailand: This huge metropolis is home to more than eight million people. Its a magical place where graceful dancers perform in shimmering silk gowns, temples with gold-leaf spires harbor graceful Buddha’s, and riverboats cruise a bewildering maze of canals. The only nation in Southeast Asia to escape colonial rule, Bangkok is the nations commercial, cultural, and spiritual heart. Attractions: Phuket: Phuket pronounced phuu get, is Thailands largest island.